Selecting Colours for Your Web Site Design, Why it’s so important?

Everyone wants their website to be attractive, eye-catching and impressive. Although you pay attention to the words or the copy and images you use, another important aspect of your website that is often overlooked are the colours. Why colours are so important? Just like you can use words to communicate a certain message, colours can also be used as a communication tool because colours speak volumes on their own.

Did you know that colours play a vital role in crafting a positive and good impression about your website? You may have followed all the basic guiding principles related to website designing, but you should design it with a suitable colour scheme that aesthetically appeals to your visitors.

Psychologists and colour consultants agree that colours have substantial influence on our psyche to suggest emotions and create aesthetic pleasure. Pay equal attention to background colour of your website, the colour of the text, headlines and sub-headlines because they all form a psychological impact on your visitors. In a website, colour is the first thing that seizes the attention of a visitor. If the visitor is happy with the colour used in your site, they tend to stay longer and explore your site.

Before you select the colours for your website design, there are few things that you have to consider. First consider what your site is about, is it a business site, an educational site, a charity site? If your site is a business site, then what are the products and services you offer? It could be financial products, food, clothing, travel agency etc. Then study your target audience and decide what the message you want to express in colours is. And then pick a good colour combination that is appropriate to your business, appealing to your target customers and persuading them to buy your products.

Here is a list of common colours and what they symbolize; you can use this as a guide to select the perfect colours for your website.

Blue - Symbolizes trustworthiness, success and power. It is also associated with professionalism, seriousness, tranquility and vitality.

Red – Often associated with passion, love and romance. And it is linked with danger, warning, excitement, action and adventure too.



Green – Relates to nature, liveliness and harmony. Green is connected with money, animals, life, health and healing as well.



White - Indicates purity, cleanliness and peace. White also symbolizes innocence and simplicity.



Black – Communicates mystery, darkness, secrecy and seriousness. Black is stylish and elegant.



Pink – Represents softness, sweetness, innocence, and tenderness, and Pink is often associated with babies and children.



Yellow – Yellow is a cheerful colour and symbolizes playfulness, cheerfulness, amusement and curiosity.



Orange – Orange specifies comfort, creativity and celebration. It also denotes fun, youth and affordability.



Brown – Brown is associated with earth, nature, tribal, primitive and simplicity.



When you start designing your website, remember to consider the significance and the meaning of the colours. And also make sure that you do not use too many colours, lot of people find it’s irritating. It is recommended to select 3 colours that blend nicely with each other. Another important area is using colours in text; black text on white backgrounds is the most readable and pleasing to the eye. Ensure to highlight your "Call to Action" buttons in a distinct colour. The web designer you hire should also be able to tell you about the right colours to use in your website.



Larry Steevan is PR Manager at R U Webd , R U Webd is a wed development company and they are specialized as Web designing in Melbourne and as SEO company in Melbourne, Web Development, Web Hosting, Application development, Graphic Designing, Online marketing are some of other services they offer

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